Privacy Policy

Joint Notice of Privacy Practices

This Joint Notice of Privacy Practices (the “Notice”) describes how medical information about you may be used and disclosed, and how you can get access to this information. Please review it carefully.

This Notice applies to the following organizations (collectively, “Prime Direct Health”):

  • Prime Direct Health and its medical staff
  • Prime Direct Health Physical Therapy and Rehabilitation and its medical staff
  • Prime Direct Health at Home and its medical staff
  • Prime Direct Health Pharmacy and its medical staff

This Notice identifies the general ways your protected health information can be used or disclosed. Protected health information refers to your personal health information found in your medical and billing records. This includes information, whether oral, written or recorded in electronic form, that is created or received by us and relates to your past, present or future physical or mental health conditions or the payment for healthcare services. This information can be transmitted or maintained in any form by Prime Direct Health.

This Notice describes your legal rights regarding your health information. It also informs you of our legal duties and privacy practices. If you receive services by a physician or a healthcare provider not at a Prime Direct Health, there may be different health information privacy policies or notices, and there will be different contact information.

Prime Direct Health and their medical staffs participate in an Organized Health Care

Arrangement under HIPAA for the purpose of sharing protected health information for treatment,

payment and healthcare operations. Prime Direct Health and its respective medical staff members are independently responsible for complying with this Notice.

Our legal duties

Law requires us to keep your identifiable health information private, to provide you with this Notice of our legal duties and privacy practices with respect to your health information and to follow the terms of the Notice as long as it is in effect. If we revise this Notice, we will follow the terms of the revised Notice, as long as it is in effect.

How we may use and disclose your health information

The following information describes how we are permitted, or required by law, to use and disclose your health information. Not every use or disclosure in a category will be listed.


We may use or disclose your health information to a physician or other healthcare provider in order to provide care and treatment to you. For example, a physician treating you for a broken leg may need to know if you have diabetes, because diabetes may slow the healing process. Different departments at Prime Direct Health also may share information about you in order to coordinate the different services you receive, such as lab work, X-rays and prescriptions. We also may disclose health information about you to those who may be involved in your healthcare outside Prime Direct Health, such as physicians and others who provide you with follow-up care, and medical equipment or product suppliers. We may contact you to coordinate care after discharge; to provide appointment reminders; and to provide you with information about health-related benefits and services at Prime Direct Health, or treatment alternatives that may be of interest to you.


We may use or disclose your health information to obtain payment for services we provide to you. We may disclose your health information to another healthcare provider or entity. For example, Prime Direct Health may need to provide your health plan with information about surgery you received so your health plan will pay Prime Direct Health or reimburse you for the surgery. Prime Direct Health may also tell your health plan about a treatment you are going to receive, in order to obtain the health plan’s prior approval for the treatment or to determine whether your plan will cover the treatment.

Healthcare operations

We may use or disclose health information about you to support the programs and activities of

Prime Direct Health, such as quality and service improvement, healthcare delivery review, staff

performance evaluation, competence or qualification review of healthcare professionals, education and training of physicians and other healthcare providers, business planning and development, business management and general administrative activities. We use this information to continuously improve the quality of care for all patients we serve. For example, we may combine health information about many patients to evaluate the need for new services or treatments. We may disclose information for educational purposes to doctors, nurses and other students. And we may combine health information we have with that of other facilities to see where we can make improvements.

Additionally, we may share your health information with other healthcare providers and payors for certain elements of their business operations if the information is related to a relationship the

provider or payor currently has or previously had with you, and if the provider or payor is required by federal law to protect the privacy of your health information.

Prime Direct Health Information Exchange

We may make your health information available electronically, through an information exchange

network, to other providers such as hospitals, laboratories and physicians involved in your care who request your electronic health information. The purpose of this information exchange is to support the delivery of safer and better-coordinated patient care. Participation in the information exchange is voluntary, and you may opt out by emailing [email protected].

Electronic disclosures

Prime Direct Health creates, receives, maintains and, in some instances, discloses your health information in an electronic format. We will obtain your written or electronic authorization prior to electronically disclosing your protected health information for any reason other than treatment, payment, healthcare operations or as otherwise authorized or required by law.

Authorization for other disclosures

We will not use or disclose your health information, except as described in this document, unless you authorize us, in writing, to do so. You may give us written authorization to disclose your medical information to anyone, for any purpose. Prime Direct Health may use electronic or other means to satisfy your request for the authorized disclosure. You can revoke an authorization at any time by providing written notification to Prime Direct Health. If you revoke an authorization, we will no longer use or disclose your health information for the purpose covered by the authorization. However, we are unable to take back any uses or disclosures already made with your authorization. Specific examples of uses or disclosures requiring written authorization include the use of psychotherapy notes, marketing activities, the sale of your health information and most uses and disclosures for which we are compensated.

Family and friends

We may use or disclose information to notify or assist in notifying a family member, personal

representative or other person responsible for your care, of your location and general condition. We will also disclose health information to a family member, other relative, close personal friend or any other person you identify and authorize, if the information is relevant to that person’s involvement with your care or payment for your care.

Future communications

We may use or disclose your information to communicate with you via newsletters, mailings or other means regarding treatment options, health-related information, disease-management programs, wellness programs or other community-based initiatives or activities in which Prime Direct Health participates. If we receive any financial compensation for such communications (with limited permitted exceptions), we will obtain your authorization prior to sending the communication, and your authorization can be revoked at any time by providing us written notification of the revocation.

Public health and safety

We may use or disclose health information, as authorized or required by local, state or federal law, for the following purposes, which are deemed to be in the public interest or benefit:

  • To report certain diseases and wounds, births and deaths, and suspected cases of abuse, neglect or domestic violence
  • To help identify, locate or report criminal suspects, crime victims, missing persons, suspicious deaths or criminal conduct on Village Medical premises
  • To respond to a court order, subpoena or other judicial process
  • To assist federal disaster-relief efforts
  • To enable product recalls, repairs or replacements
  • To respond to an audit, inspection or investigation by a health-related government agency
  • To assist in federal intelligence, counterintelligence and national security issues4
  • To facilitate organ and tissue donations
  • To assist coroners, medical examiners and funeral directors
  • To respond to a request from a jail or prison regarding an inmate’s health or medical treatment
  • To respond to a request from your military command authority (if you are a member or veteran of the armed forces)
  • To provide information to a workers’ compensation program

Business associates

There are some services provided at Prime Direct Health through contracts with business associates. When these services are contracted, we will disclose your health information to the business associate so they can perform the job we have asked them to do. However, business associates, such as Prime Direct Health, are required by federal law to appropriately safeguard your information.


We will disclose information to researchers after approval by an Institutional Review Board (IRB) in preparation for a research study, to recruit research subjects, or for a research study. The IRB reviews research proposals and establishes protocols to protect your safety and the privacy of your health information.

Special privacy protections for alcohol and drug-abuse information

Alcohol and drug-abuse information has special privacy protections. We will not disclose any

information identifying an individual as being a patient or provide any health information relating to the patient’s substance-abuse treatment unless the patient consents in writing; a court order

requires disclosure of the information; medical personnel need the information to meet a medical emergency; qualified personnel use the information for the purpose of conducting scientific research, management audits, financial audits or program evaluation; or it is necessary to report a crime or a threat to commit a crime, or to report abuse or neglect as required by law.

Your health information rights

Your medical record is the physical property of Prime Direct Health (via the healthcare practitioner or facility that compiled it). You have the following rights, with certain exceptions, regarding the health information that is created about you at Prime Direct Health.

Paper copy of Notice

You have the right to a paper copy of this Notice by inquiring by email to [email protected].

Confidential communications

You have the right to request that we communicate health information to you by an alternate means or location other than your home address and telephone number. Your request must be made in writing to the Prime Direct Health contact person listed below. The request must specify how or where you wish to be contacted. We will try to accommodate your request for alternate communications. If  you request an alternate means of communication, you should also communicate that request to all your physicians, including your private physician.


You have the right to request a restriction or limitation on the health information we use or disclose about you for treatment, payment or healthcare operations. You also have the right to request a limit on the health information we disclose about you to someone who is involved in your care or the payment for your care, such as a family member or friend. For example, you could ask that we not use or disclose information to a family member about a surgery you had. To request a restriction, you must make your request in writing to the Prime Direct Health contact person listed below. We will agree to reasonable requests, but note that we are not required to agree to all requests. If we do agree, our agreement must be in writing, and we will comply with your request unless the information is needed to provide you emergency treatment.

Additionally, you have the right to request that we not use or disclose information to a health plan for purposes of payment or healthcare operations (not for treatment) if the health information pertains solely to a healthcare item or service that has been paid for out of pocket and in full. Your request for restriction must be submitted in writing. In this case, Prime Direct Health must honor your request. However, you should be aware that such restrictions may have unintended consequences, particularly if other providers need to know that information (such as a pharmacy filling a prescription). It will be your obligation to notify any such other providers of this restriction. Additionally, such a restriction may impact your health plan’s decision to pay for related care that you may not want to pay for out of pocket (and which would not be subject to the restriction).


You have the right to review and obtain a copy of your health information, with certain exceptions. Usually, this includes medical and billing records, but does not include psychotherapy notes. Your request to review or obtain a copy of your health information must be in writing. You will be charged a reasonable cost-based fee as authorized by law. To the extent your information is held in an electronic health record capable of fulfilling your request, you may be able to receive the information in an electronic format no later than 15 business days after the date your written request is received.


If you feel the health information we have about you is incorrect or incomplete, you have the right to ask for an amendment of that information. You have the right to request an amendment for as long as the information is kept by or for us. Your request for an amendment must be made in writing, and include a reason that supports your request. We may deny your request, but we will explain our decision in writing within 60 days.

Accounting of disclosures

You have the right to receive a list of certain disclosures of your health information we have made within the last six years, who we shared your health information with, and why. Your request for an accounting must be in writing to the Village Medical contact person listed below, and must state a time period for which you want an accounting. You may request one accounting free of charge within any 12-month period. A reasonable cost-based fee will be charged for additional lists within this same time period.

Breach notification

In certain instances, you have the right to be notified in the event that we, or one of our business

associates, discover an inappropriate use or disclosure of your health information. Notification of any such use or disclosure will be made in accordance with state and federal requirements.

Revisions of this Notice

We reserve the right to change this Notice, and the right to make the new provisions effective for all health information we currently maintain, as well as any information we receive in the future. If we make a major change to this Notice, the revised Notice will be physically posted at Prime Direct Health and on our website. In addition, a paper copy of the revised Notice will be available upon request.

To report a complaint

If you believe your health information privacy rights have been violated, you can file a complaint with us or with the Secretary of the United States Department of Health and Human Services by sending a letter to 200 Independence Avenue S.W., Room 509F HHH Bldg., Washington, D.C. 20201, calling 1-800-368-1019 or visiting There will not be any penalty or retaliation against you for making a complaint to us or to the Department of Health and Human Services.

Prime Direct Health contact person

If you have any questions or need information regarding our legal duties and privacy practices, or how to exercise any of your health information rights listed in this Notice, please submit any requests in writing via email to [email protected], or mail to ATTN: Privacy Officer, Prime Direct Health, 690 E Warner Road, Suite 131, Gilbert, AZ 85296.